We often talk about kerb appeal when looking at residential property, but it can be just as important for a commercial space to look good. Many different factors can be involved in this, from the architecture to the landscaping around the building and the way the gates and barriers at the entrance points look.
In fact, it is these that will often give the first impression of a business and can therefore play a significant role in elevating your brand and the way that people see it.
Custom gate and barrier solutions allow you to have branded access to your business that can enhance the customer service experience and give your entire premises a more professional and attractive feel.
Here, we take a look at what custom gates and barriers could look like in your entrance and how they could help your business to gain greater levels of trust, respect, and loyalty whilst ensuring that your business is safe and secure at the same time.
What are the benefits of custom gate and barrier solutions?
If you drive up to a business for the first time, a branded gate or barrier can have a significant first impression. It will give you a sense of professionalism and can help to immediately provide the customer confidence in the company that they are visiting.
By incorporating things like brand colours into your gates or barriers, you can also help to improve navigation and reduce any confusion for your visitors as they are more likely to recognise this and know when they are in the right place.
This can also play a significant role in reinforcing your brand identity. Your brand’s colours should be instantly recognisable and will tie into everything else the customer is likely to have seen about you.
Of course, customising your gate or barrier is also about enhancing the aesthetics of your premises. You might plant flowers around your driveway, invest in expensive lighting, or put up decorative signage, but it is your gate or barrier that most people will see first, so this needs to be just as attractive as everything else.
In recent years, there have been many reports that criticise the boring buildings that are in place around the UK and the impact this can have on people.
This has highlighted that more people want interesting structures around them that can improve the aesthetics of an area and make a business seem more impressive. Whilst you may not be able to remodel the entire building that you are based in, making changes to your barriers or gates to improve their aesthetic can go a long way towards elevating the impression of your brand.
Choose something bespoke
It is easy to install a standard barrier or gate, but customisation options means that they can be tailored specifically for your building and business. One of the first options you can think about is RAL colour matching to help ensure there is consistent branding from the minute someone arrives at your business.
This means that you can opt to have your barrier or gate in any colour that is used throughout your existing branding. This can not only create a brighter and bolder effect, but it can also go a long way towards building recognition of your brand and customer trust. These are likely to be colours that are then carried through other areas of your signage, reception and even your furniture, so why not start at your gate?
There are a number of different tailored materials and finishes on offer that can give the perfect combination of durability and style, and you can also think about adding other features like custom lighting and signage to give your entrance the perfect finish.
Which sectors would benefit from custom security solutions?
Custom gates and barriers are not a new phenomenon and have appeared frequently in retail, hospitality, corporate offices, educational institutions and even industrial sites.
There have been examples of primary schools adapting their barriers to match their school colours whilst football clubs have also taken a similar approach.
Who has benefitted from our custom gate and barrier solutions?
Some of the biggest organisations in the world have opted to customise their access systems and one example is Chelsea Football Club. This is a brand which is known across the world and yet when ordering their traffic barriers, they still opted for them to be finished in their traditional blue and white colours. This has meant that everything surrounding Stamford Bridge is completely in line with the branding of the club so that you could not be anywhere else.
However, you do not need to be a worldwide organisation to employ this technique. One example is Dale Community Primary School in Derby who got their children to help with the process of customising their new school gate.
Not only did they help with the practical elements of measuring and drawing the design for the sliding gate, but they also helped to pick the colours and style. This meant that the entrance was now a true part of the school and not just a functional tool and something that all of the pupils could feel proud of.
Start your bespoke order today
A customised gate or barrier can say a lot about your business in the first few seconds that people see it. It can become a cohesive part of your branding whilst still helping to keep your business premises safe and secure at all times.
Newgate Secured Access Solutions are the ideal provider for your bespoke and branded access solutions. We understand that your brand comes first and so we will work with you to help you get the look and security that you need.
Contact us via phone on 01636 700172, or email at sales@newgate.uk.com, or fill out a form over on our contact page.
